Brands have many factors to consider when creating a welcoming retail experience. Location, decor, employee uniforms, lighting, art, temperature, music and scent can all help establish a unique atmosphere for their customers. But one element often overlooked is the power of fragrance.Learn more: https://zaluti.com/de/duftmarketing/

How Scents Influence Brand Perception

A pleasant scent can instantly evoke positive associations, and when linked to a brand, can increase customer loyalty. It can also encourage shoppers to stay longer and spend more, resulting in increased revenue. And when a scent is unique to the brand, it creates an immersive shopping experience that communicates identity and value.

For example, Nike stores diffuse a clean, fresh scent that connects to the brand’s values. Similarly, Sony stores use a distinctive mandarin orange vanilla blend to entice shoppers and put them at ease while making electronic purchases. Other brands, such as Nivea, have boosted ad recall by using a unique fragrance that is infused into the product itself.

Scent can be a powerful tool, but it is important to use it sparingly. In some cases, overuse can be distracting or even uncomfortable for customers. The olfactory sense is sensitive and can detect multiple scents at once, so too many can be overwhelming. A more effective strategy is to create a signature scent for your business, and use it consistently across all locations. Then, customers will associate your scent with your brand, and the memories associated with that positive experience will carry over into their purchasing behavior.