How to Evaluate an SEO Consultant
ResourcesRyan Cameron SEO is specialists who optimize websites to increase their organic search engine traffic. They can work as freelancers or be a part of your marketing agency or company’s digital team. If you’re considering hiring an SEO consultant, it’s important to vet them thoroughly to ensure they are qualified for the job and can meet your business goals. Our free SEO assessments help save you time and evaluate skills-first, so you can make smarter, faster decisions.
Assess Communication Skills
A strong SEO consultant can effectively explain complex SEO concepts to clients, team members, and stakeholders. They can also provide clear, regular reporting of campaign progress and results.
Look for Experience
Verify that the SEO consultant has a proven track record of success in different industries. They should be able to quickly identify and resolve issues that could impact the performance of your website.
Look for Demonstrated Expertise
Verify the SEO consultant has demonstrated expertise in the latest SEO strategies, methods, tools, and software. They should be able to create a bespoke SEO strategy that gets you on the first page of search engine result pages (SERPs).
Check for Keyword Research Skills
The best SEO consultants know how to plan and execute a content strategy that uses the most relevant keywords for your audience. They can also recommend the right keywords to use in your content and when, so that you rank higher in searches. This is done through a process called keyword research, which is the foundation of every SEO campaign.