In a career that spans more than a decade, The Weeknd has revolutionized music, fashion and culture. The singer’s distinctive fusion of R&B and pop has captured the hearts of fans across the globe. Now, the “Starboy” crooner is set to headline PUMA’s latest Sportstyle campaign, bringing his laidback street style and swagger to the company’s latest collection. In anticipation of his upcoming After Hours Til Dawn stadium tour, the star has partnered with Amazon Music to release a limited-edition merch capsule inspired by his latest album, Hurry Up Tomorrow. The exclusive weeknd tour merch collection includes a wide range of cotton t-shirts and hoodies that celebrate the moody and cinematic aesthetic of the album. From dark t-shirts with movie poster inspired graphics to a distressed Levi’s denim vest, this collection captures the themes of Hurry Up Tomorrow’s three-part trilogy.

How to Style Your Look with the Weeknd Merch Collection

The Canadian singer-songwriter’s merch line features high-quality apparel with designs that reflect the unique artistic identity of his persona. The exclusive, limited-edition releases tied to album launches and major events create a sense of collectability among fans, deepening their emotional connection with the artist.

Abel Tesfaye’s merch line is also the perfect way for fans to get a taste of his style and personality, whether they’re attending one of his concerts or just listening to his tracks. He’s become a brand ambassador for Puma and sold fashion branded merchandise in collaboration with designers like Alexander Wang. He’s also invested in esports companies and owns shares in the gaming firm OverActive Media Group.